Explorations
Most of the time, this step's the best for a creative. Play with shapes, colors, compositions.
That's a good way to explore many concepts and see what works or not.
That's a good way to explore many concepts and see what works or not.
Storyboard
The right time to take out your pencil and start drawing the animated intentions.
City creation
The whole concept of the video is based on this city, the idea was to redesign a minimalist city in which the different means of transport are shown.
Camera moves
Probably the coolest part for a motion designer, setting up a camera and turning around an object/environment and bringing it to life. Sometimes we used null points and other times only a camera with a target tag.
